Various Forms of International Business
Foreign Marketing Methods & practices used in the home market & also applied in overseas markets with little adaptation International Marketing Differentiation in country markets by way of developing or acquiring new brands. Developing local products depending upon country needs. Multinational Marketing Consolidation of operations on regional basis to take advantages of economies of scale. Product standardization is within regions but not across them. Global Marketing Refers to the use of a single marketing method across the international markets with little adaptation. Opportunity for transfer of products, brands and other ideas across subsidiaries