Various Forms of International Business

Foreign Marketing

Methods & practices used in the home market & also applied in overseas markets with little adaptation

International Marketing

Differentiation in country markets by way of developing or acquiring new brands. Developing local products depending upon country needs.

Multinational Marketing

Consolidation of operations on regional basis to take advantages of economies of scale. Product standardization is within regions but not across them.

Global Marketing

Refers to the use of a single marketing method across the international markets with little adaptation. Opportunity for transfer of products, brands and other ideas across subsidiaries